Cookie & Data Tracking Policy

Data Collection Methods

velatrixyros employs several tracking technologies to provide accurate financial comparisons and improve user experience. Our platform collects information through cookies, web beacons, local storage, and similar technologies when you interact with our comparison tools.

When you compare mortgage rates, credit cards, or other financial products, we track which options you view most frequently. This helps us understand market trends and ensure our database reflects current consumer interests. Your interaction patterns also guide our algorithm improvements for more accurate matching.

Enhanced User Experience

Tracking technologies enable several key features that make financial comparison more efficient. Your saved searches persist across sessions, allowing you to return and continue research without starting over. We remember your preferred loan amounts, credit score ranges, and other filters to streamline future comparisons.

• Persistent comparison filters and saved searches
• Personalized product recommendations based on your profile
• Progress tracking through application processes
• Customized rate alerts for products matching your criteria
• Optimized page loading based on your usage patterns

Third-Party Integration

Our platform integrates with financial institutions and service providers to deliver real-time rate information. These partnerships involve controlled data sharing to ensure accuracy in our comparisons. We work with analytics providers to understand how our tools perform and where improvements are needed.

Google Analytics helps us measure site performance and user engagement with different comparison tools. Facebook and LinkedIn pixels may track visits for remarketing purposes, showing you relevant financial content on those platforms. All third-party tracking respects the preferences you set through our cookie management system.

Retention Periods

Different types of tracking data have varying retention periods based on their purpose and legal requirements. Essential cookies remain active only during your session or until you log out. Functional cookies that save your preferences typically expire after 12 months of inactivity.

Analytics data is aggregated and anonymized after 26 months, while individual tracking information is removed after 14 months. Marketing cookies generally expire after 90 days, though this varies by advertising partner. You can request deletion of your tracking data at any time through our contact options.

Your Rights and Options

Canadian privacy laws provide you with specific rights regarding your personal data and tracking preferences. You can request access to information we've collected through tracking technologies, ask for corrections to inaccurate data, or request complete deletion of your tracking profile.

Beyond the cookie rejection button above, you can also opt out of specific tracking categories while maintaining others. Contact our privacy team to set up granular preferences if the basic accept/reject options don't meet your needs. We'll implement your preferences within 48 hours of your request.

Updates to This Policy

We review and update this cookie policy annually or whenever we implement new tracking technologies. Significant changes are communicated through email notifications to registered users and prominent site notices for all visitors. Minor updates, such as adding new third-party partners, are reflected in the "Last Updated" date above.